Wednesday, 13 February 2008

Will YAHOO become another NETSCAPE?

Microsoft bids take over of yahoo to compete with Google in online advertisement. The sole purpose to buy Yahoo is to increase Microsoft'sshare in online ad? What is yahoo doing? Is it an online ad company? Itd oes much more than online advertisement. For me yahoo is a content provider than a search engine. It reminds me a similar instance, Netscape takeover by AOL. AOL bought Netscape because it did not want to pay licence fees for internet explorer and want to have its own browser. It did right by buying the best browser company Netscape.But once Netscape become an AOL Company, innovations at NETSCAPE has slowly died. Netscape no longer provided next generation web Technologies, rather it become a browser only company. Application Server, Web server, directory server etc has been sold out/out sourcedby AOL. May be people will forget Netscape as BRAND and will rememberNetscape as a browser. Will same thing happen to Yahoo? Hope it won't. Yahoo will keep itsinnovation. And it will be more than ad company.

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